The coolest Italian brand Moncler did an amazing event in Milan for the opening of Milan Fashion Week. Lots of colors, different shapes, Moncler is looking more werable and fun than ever.
“In Moncler Genius each project speaks a Moncler idiom that will naturally find its audience. Fragmentation is the force and raison d’être. Newness is addictive and energizing, fueled by pure creativity. Materialize, dematerialize, re-materialize: the creative path is both a business mode and a communication strategy. An idea becomes a building that ignites monthly editorial and communication actions to finally turn into a shop. Virtual and real, online and offline work in unison. Having product at the core makes the virtual possible because the real comes first. – from Moncler”